INTEGRITY
To be honorable to our stakeholders by employing an ethical business approach by being accountable, transparent & responsible.
SOCIAL RESPONSIBILITY:
To ensure social benefits (create employment & alleviation of poverty) in proximity to our markets whilst sustaining the environment.
COMPLIANCE:
To adhere to all regulatory and legislative requirements.
EXCELLENCE:
To strive to be better than our competitors by providing innovative solutions and executing them with diligence.